The dimensions collectively portray the impact of the culture ingrained in society on the values of the members of that society. The theory of Hofstedes cultural dimensions constitutes a framework revolving around cross-cultural communication which was devised by Geert Hofstede.
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They also describe the relationship between these values and behavior with the.
. Customers however form opinions about service quality not just from a single reference but from a host of contributing factors. Service Quality 5 Important Dimensions With Examples Service quality is a perception of the customer. Service marketers need to understand all the dimensions used by customers to evaluate service quality.
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